K O Roberts Founder & CEO

K O Roberts is a native of eastern Kentucky whose career reflects both deep Appalachian roots and extensive experience in the national music industry.  As Co-Founder and CEO of Rural Route Entertainment, Roberts brings more than two decades of professional insight, strategic relationships, and hands-on industry leadership to the company.

Roberts is a professional member of both the Academy of Country Music and the Country Music Association, demonstrating his active involvement within the country music community at the highest professional levels.  His industry knowledge is further strengthened by his studies in the Legal Aspects of the Music Business at Berklee College of Music, one of the most prestigious music institutions in the world.

Roberts is also the author of Music Business Essentials – A Creative Brand Guideline, a resource designed to help artists and creatives better understand branding, business structure, and long-term career strategy within the entertainment industry.

Throughout his career, Roberts has served in several influential roles.  He worked as a Music Licensing Consultant for SESAC, one of the leading performing rights organizations in the United States, where he gained valuable experience in music licensing, rights management, and royalty administration.

For the past 13 years, Roberts has served as Client Services Director for Nashville-based MAJiiK Interactive Media.  In this role, he has had the opportunity to collaborate with some of the most recognized artists in the world, including Carrie Underwood, Rascal Flatts, Lee Brice, Foreigner, and Steven Tyler of Aerosmith.  His work has positioned him behind the scenes with major-label artists, management teams, and entertainment executives at the highest levels of the industry.